The iPhone 7 and iPhone 7 Plus are evolutionary
devices, and for all of the critical acclaim that the
handsets have picked up from the geekerati, they
are not magical devices. But they do make Tim
Cook and team a lot of money.
How? Simply put by maximizing profits on the
handset, by using the devices to create multiple
ongoing revenue streams, and by extracting as
much value from the iOS ecosystem as possible.
The iPhone 7 family has created more
opportunities in these fields, and it’s worth
looking at some of the ways Apple’s smartphone
brings in the money.
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